Film premiered in world docu competition
Sony Classics announced the deal Friday at Sundance, following its premiere Thursday night in the world docu competition.
Pic focuses on the story of Rodriguez, a singer discovered in Detroit in the late 1960s who failed to catch on commercially, then disappeared into obscurity amid rumors of a gruesome on-stage suicide — but a bootleg recording found its way into apartheid South Africa and, over the next two decades, he became a phenomenon. The film follows the story of two South African fans who set out to find out what really happened to their hero.
SPC noted that “Sugar” is the third film its released from Battsek following “One Day in September” and “My Kid Could Paint That.”