Agreement covers physical production, post-production services, sales label

The Solution Entertainment Group and Siren Studios have formed a partnership covering physical production, post production services and the launch of a genre sales label dubbed Synchronicity.

Former IM Global executive and Hyde Park International president Ruzanna Kegeyan has joined The Solution team to oversee operations and worldwide sales for Synchronicity titles. Kegeyan’s resume includes handling sales on “Paranormal Activity,” “Insidious,” Area 51,” “Safe and “Dredd.”

“When we launched The Solution in January, one of our goals was to be able to provide producers with access to state of the art physical production and post production facilities in the heart of Hollywood in addition to our one-stop finance and sales operation,” said Solution co-founder Myles Nestel said. “The partnership with Siren Studios opens the doors to those ambitions and our aim to be a 21st century approach to the old studio system by squeezing out production inefficiencies and streamlining the production workflow.”

Synchronicity is expected to begin offering titles for sale within six weeks and have a presence at the Toronto Intl. Film Festival and the American Film Market. It will represent eight to 10 titles annually with a specialty in the horror, action, thriller and comedy genres.

The Synchronicity slate will include third party titles, co-productions and in-house productions utilizing the Siren Studios production and post production facilities at Sunset Boulevard and Gower Street in Hollywood.

The Solution debuted in January as a full service international sales and financing company headed by Nestel and Lisa Wilson. Current titles include “Writers,” starring Greg Kinnear, Jennifer Connelly and Lily Collins; the thriller “Grand Piano,” starring Elijah Wood and John Cusack; the thriller “Felony,” starring Joel Edgerton; thriller “November Man,” starring Pierce Brosnan and Dominic Cooper; and Simon Pegg’s “Hector and the Search for Happiness..”

“This is phase two for us,” Nestel told Variety of the partnership with Siren Studios. “We share some of the same investors and getting into this part of the business makes us a quasi-unique player, especially in the lower-budget genres, because we can four-wall a movie from preparation to delivery. We’ve taken several of our directors on tour and they’re blown away.”

The Solution has relocated its offices to six-year-old Siren Studios, which is already used for commercial production, high end photo shoots, special events, equipment rentals and post production. Construction is underway on a 25,000 square-foot sound stage and the company recently debuted its post production and special effects facility, Inspire Studios.

Siren Studios was launched in 2006 by Dean Gavoni along with Craig Chapman, Jay LIberman Ilardo, Chris Panizzon and photographer Steve Erle. The complex includes a photo- events space, two side-by-side soundstages and the Complete Post Building.

A former investment banker, Nestel launched film financing shingle Oceana Media Finance in 2007. Wilson headed GK Films’ international distribution from 2008 to 2011.

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