Social media agency Moviepilot lands in LA

Successful German venture aims to help studios target online auds

Moviepilot, the Berlin-based recommendation/discovery platform and operator of Germany’s largest film fan website, has landed in Los Angeles to launch a social media agency devoted strictly to marketing movies and TV.

By engaging with fans of movies and shows long before their release, Moviepilot gains insight into demographic and taste profiles via Facebook Connect — intelligence studios use to more effectively target auds. Site operates 15 themed pages on Facebook and has already run campaigns with Paramount, Universal, Disney, Warner and Fox.

“Our knowledge of movie and TV fan behavior and big data patterns, together with our experience of running social campaigns across various channels, complete a unique offering for the industry that meets an increasing demand,” said co-founder and CEO Tobi Bauckhage.

Amy Elkins, EVP of Strategy and Advertising at Moviepilot said that while the industry agrees that social media is a critical marketing tool, “there is still a lot of uncertainty around how to use social data to create truly effective campaigns. Moviepilot is the first social media agency focusing solely on the movie and TV industries, using real fan community insight and data to address this challenge.”

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety