You will be redirected back to your article in seconds

‘Silver Linings’ opens limited a week early

Kudos buzz pic bows wide before Thanksgiving

Looking to kickstart early word-of-mouth, the Weinstein Co. plans to bow festival hit “Silver Linings Playbook” at 10 domestic markets Nov. 16, a week before the film’s nationwide release on more than 2,000 screens Wednesday, Nov. 21.

“Silver Linings Playbook,” which stars Bradley Cooper as an emotionally disturbed man who falls for an equally unstable woman (Jennifer Lawrence), won the audience award at this year’s Toronto Film Fest.

Weinstein plans to take advantage of pic’s kudos with audience buzz.

“Looking at the marketplace we thought we would take advantage of the great word of mouth and have some exclusive runs in advance of our wide release,” said Erik Lomis, TWC prexy of theatrical distribution and home entertainment.

In its exclusive run, “Playbook” goes up against fellow limited rollout, Focus Features’ “Anna Karenina.” The week-later expansion pits “Playbook” against Thanksgiving entries “Life of Pi,” “Red Dawn” and “Rise of the Guardians.”

More Film

  • avengers infinity war

    'Avengers: Infinity War' Heads to Monster $225+ Million Opening Weekend

    Looking to kickstart early word-of-mouth, the Weinstein Co. plans to bow festival hit “Silver Linings Playbook” at 10 domestic markets Nov. 16, a week before the film’s nationwide release on more than 2,000 screens Wednesday, Nov. 21. “Silver Linings Playbook,” which stars Bradley Cooper as an emotionally disturbed man who falls for an equally unstable […]

  • Denis O'Hare29th Annual GLAAD Media Awards,

    Film News Roundup: Denis O'Hare, John Early Join Mindy Kaling's Comedy 'Late Night'

    Looking to kickstart early word-of-mouth, the Weinstein Co. plans to bow festival hit “Silver Linings Playbook” at 10 domestic markets Nov. 16, a week before the film’s nationwide release on more than 2,000 screens Wednesday, Nov. 21. “Silver Linings Playbook,” which stars Bradley Cooper as an emotionally disturbed man who falls for an equally unstable […]

  • Oscars Placeholder

    Oscars: Academy Makes Key Changes in Documentary, Music and VFX Categories

    Looking to kickstart early word-of-mouth, the Weinstein Co. plans to bow festival hit “Silver Linings Playbook” at 10 domestic markets Nov. 16, a week before the film’s nationwide release on more than 2,000 screens Wednesday, Nov. 21. “Silver Linings Playbook,” which stars Bradley Cooper as an emotionally disturbed man who falls for an equally unstable […]

  • Benicio Del Toro'Sicario: Day of the

    Benicio Del Toro Teases 'Sicario' Sequel, Talks 'Avengers: Infinity War'

    Looking to kickstart early word-of-mouth, the Weinstein Co. plans to bow festival hit “Silver Linings Playbook” at 10 domestic markets Nov. 16, a week before the film’s nationwide release on more than 2,000 screens Wednesday, Nov. 21. “Silver Linings Playbook,” which stars Bradley Cooper as an emotionally disturbed man who falls for an equally unstable […]

  • avengers infinity war

    Film Review: 'Avengers: Infinity War'

    Looking to kickstart early word-of-mouth, the Weinstein Co. plans to bow festival hit “Silver Linings Playbook” at 10 domestic markets Nov. 16, a week before the film’s nationwide release on more than 2,000 screens Wednesday, Nov. 21. “Silver Linings Playbook,” which stars Bradley Cooper as an emotionally disturbed man who falls for an equally unstable […]

  • Samuel L. Jackson's Frozone Saves the

    'Incredibles 2': Samuel L. Jackson's Frozone Saves the Day in CinemaCon Footage

    Looking to kickstart early word-of-mouth, the Weinstein Co. plans to bow festival hit “Silver Linings Playbook” at 10 domestic markets Nov. 16, a week before the film’s nationwide release on more than 2,000 screens Wednesday, Nov. 21. “Silver Linings Playbook,” which stars Bradley Cooper as an emotionally disturbed man who falls for an equally unstable […]

  • solo a star wars story

    'Solo: A Star Wars Story' CinemaCon Footage Shows Han Meeting Lando

    Looking to kickstart early word-of-mouth, the Weinstein Co. plans to bow festival hit “Silver Linings Playbook” at 10 domestic markets Nov. 16, a week before the film’s nationwide release on more than 2,000 screens Wednesday, Nov. 21. “Silver Linings Playbook,” which stars Bradley Cooper as an emotionally disturbed man who falls for an equally unstable […]

More From Our Brands

Access exclusive content