Pitch centers on Bond-esque spy's loser brother

Sacha Baron Cohen has poked at a variety of things throughout his career — and now he is ready to have a little fun with Hollywood’s favorite secret agent.

Baron Cohen and Phil Johnston have sold an untitled pitch to Paramount that follows a James Bond-like spy forced to go on the run with his long-lost brother, a moronic soccer hooligan. Studio couldn’t comment on how much the pitch was acquired for, but sources say it was in the high six- to low seven-figure range.

Baron Cohen, who has a first-look deal with Par, will now get to work on the script with Johnston. While the spy is expected to bear a resemblance to 007, it won’t be Bond — those rights belong to Eon Productions and Danjaq. Given that Baron Cohen has starred in every pic he’s written, it’s probable that the multihyphenate would play the loser brother.

The film is the first project to be picked up by the studio since the two sides set up a production deal earlier this year. The WME and Matt Johnson repped Baron Cohen’s last pic, “The Dictator,” which Paramount also distributed, bowed in May and has grossed more than $160 million worldwide.

The CAA and Management 360 repped Johnston’s next pic, “Wreck-It Ralph,” bows Nov. 2.

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