Russia to open biz in Hollywood

Setting up Film Commission in Beverly Hills

Russia’s state-backed film promotion body, Roskino, is coming to Hollywood.

The org — which was known as Sovexportfilm until it was rebranded last year — is to set up a Russian Film Commission in Los Angeles.

The body, which is responsible for consulting with the Russian government regarding the international image of the film industry, aims to build relations with U.S. distributors and promote Russia as a movie location and partner for U.S. co-productions.

The Film Commission will be based in Beverly Hills, giving filmmakers access to the heart of Hollywood.

A range of events, including screening programs, panel discussions, cultural exchanges and eventually a Russian Film Week to present the most outstanding artistic and commercial achievements of Russian cinema from each year, are planned to put the film biz on Hollywood’s map.

The Film Commission will be led by a team including film executive Eleonora Granata, and Sergei Rakhlin, a Hollywood-based Russian journalist: both will report to Roskino CEO Catherine Mtsitouridze.

Granata is a highly respected film festival and acquisition exec as well as a global co-production specialist having worked for major studios in the U.S. and Europe, plus the Venice, Tribeca Doha, Miami and Locarno fests. Rakhlin is a senior film journalist and a member of the Hollywood Foreign Press Assn.

Mtsitouridze said: “This is a fantastic development for Russian product and the future of international co-productions.

“Russia is becoming a very strong market, with many global distributors choosing Russia to premiere their movies, and with a Film Commission on the ground in Los Angeles we expect to facilitate further conversations with both independent filmmakers and the studios going forward.”

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