Roadside acquires ‘Escape Fire’ doc

Healthcare pic premiered at Sundance

Roadside Attractions has acquired U.S. rights to the documentary “Escape Fire: The Fight to Rescue American Healthcare,” which world preemed at the 2012 Sundance Film Festival.

Pic, co-directed by Matthew Heineman and Susan Froemke, recently won prizes for top documentary and director at the Newport Beach Film Festival.

“Escape Fire” looks at the U.S. health-care system and interweaves personal stories with the efforts of leaders battling to transform health-care at the highest levels of medicine, industry and government.

Roadside Attractions will distribute the film theatrically on Oct. 5. Lionsgate has all other rights under its output deal with Roadside.

“Before I saw ‘Escape Fire,’ I thought the problems surrounding health care were unsolvable, but the film shows that we have the power to fix this,” says Roadside Attractions co-president Howard Cohen. “The upcoming Supreme Court ruling on the federal mandate to buy health insurance guarantees that the health-care debate will be reignited and inserted into the 2012 election in a big way, and this important film offers solutions that need to be part of that dialogue.”

The deal was negotiated by Cohen on behalf of Roadside Attractions and by CAA and Jerry L. Dasti of Sloss Eckhouse LawCo on behalf of the filmmakers.

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