New arm seeks to expand international sales and distribution
Relativity Media has launched Relativity Foreign, a new division the company hopes will broaden its international sales and distribution efforts. Camela Galano has been named prexy and will dually report to Relativity CEO Ryan Kavanaugh and president Tucker Tooley.
Relativity Foreign will handle foreign sales and international distribution management on behalf of Relativity’s titles, as well as third-party releases. Division comes on the heels of the company’s promotion of Andrew Marcus from prexy of corporate strategy and development to the newly-created position of COO of RelativityREAL, where he’ll work on expanding international television sales and distribution.
“The launch of Relativity Foreign takes our model and approach to the international marketplace,” said Kavanaugh. “We are excited to grow our global presence and Camela is the perfect person to help lead our new foreign sales and distribution efforts as we continue to build our studio.”
Galano most recently served as founder and CEO of the Los Angeles-based global sales and distribution company Speranza13 Media; before that, she served as prexy of international film acquisitions for Warner Bros. Prior to her time at WB, Galano was the prexy of international sales, marketing and distribution at New Line, where she worked on the “Lord of the Rings” trilogy and other global box office hits.
Since Relativity established its international network of foreign output partners, the studio has taken in approximately $893 million in box office receipts worldwide with such pics as “Immortals,” “Mirror Mirror,” “Act of Valor” and “Limitless.”
Looking ahead, Relativity Foreign will oversee the international releases of, among other titles, “Movie 43,” “Safe Haven” and “21 and Over,” as well as two pics with EuropaCorp — Luc Besson’s “Malavita” and an untitled Kevin Costner thriller.
Relativity’s network of existing foreign output partners includes Sky Land (China), Momentum Pictures (UK), Senator Entertainment (Germany) and Alliance Films (Canada).