HBO Romania picks up 'Shall We Kiss'
CANNES — Israeli producer-distrib Armoza Formats has scored a pair of commissions with international broadcasters at the Mipcom TV mart in Cannes.Italo pubcaster RAI has commissioned a local take on quiz format “Still Standing,” to be produced by Endemol Italy. “Still Standing” offers contestants the chance to win $1 million by out-guessing 10 opponents on trivia questions. Drama format “Shall We Kiss,” a second-chance love story between former high-school sweethearts, has been picked up by HBO Romania, which will work with a local producer. “The world of formats is going through consolidation, and we’re lucky to be one of the leading independent producers and distributors still able to work with everyone,” Armoza topper Avi Armoza told Variety. Armoza said “Back to the Date” and “How to Be” were the two most popular formats on his Mipcom lineup. Produced by Artza Prods., “How to Be” is a psychology-themed entertainment format, featuring a well-known journalist who switches roles with a celebrity after spending 24 hours with him or her, and thoroughly interviewing them. The journalist ends up transforming himself physically in a makeover session that places him in the celeb’s shoes, and is finally interviewed by the celeb-turned-journo. “How to Be” has sold to France, Germany, Netherlands and Canada to such buyers as Sony, ITV Studios and Endemol. “Back to the Date,” co-developed by Armoza Formats and Gaul’s TF1 Prods., turns on couples between the age of 30 and 50 who have lost touch with each other, and are given the opportunity to recreate their happiest date together. Guided by one of their friends, each couple must undergo a physicial and spiritual makeover to prepare for the date. At Mipcom, Armoza also launched sales on “Trinny & Susannah: Upside Down.” John Hopewell contributed to this report.
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