You will be redirected back to your article in seconds

Puttnam tells exhibs to maintain standards

Distribs topper see digitalization as mixed blessing

LONDON — Producer and former Columbia Pictures topper David Puttnam, who is prexy of the U.K. Film Distributors’ Assn., has called on exhibs to ensure they do not sacrifice a “quality experience” for their customers in favor of cutting costs as the digitalization of U.K. cinemas nears completion.

“It is a supreme irony that at the very moment the dawn of the all-digital age raises so many exciting possibilities for cinemas to transform themselves as modern entertainment centers, a great deal of informed media comment this year has pointed to an overall deterioration in the service and levels of technical quality offered to paying cinemagoers,” said Puttnam, speaking at an industry event to mark 21 years of the FDA’s support of the National Film and Television School.

“The arrival of digital was inevitably going to mean a phasing out of celluloid projectionists,” he said. “Yet the loss of this particular area of professional expertise, and the commitment to a ‘quality experience’ that frequently accompanied it, cannot be simply airbrushed out as either inevitable or unimportant.”

He added that the standards projectionists used to uphold are now lacking. “(That) is beginning to show — and, I would argue, it’s even beginning to hurt us.”

He argued that despite the continued draw of cinema in the U.K. (2012 box office was up 2.5% on 2011 as at Dec. 9, at £1.1 billion [$1.7 billion]) the rise of digital cinema quality entertainment for the home means exhibs must ensure a premium experience to avoid alienating customers.

Puttnam, who produced “Chariots of Fire” and “The Mission,” served as chair of the NFTS board when the FDA partnership with the NFTS began in 1992.

More Film

  • TrustNordisk Enlists EFM for Norwegian Folklore

    TrustNordisk Enlists EFM for Norwegian Folklore Pic 'The Ash Lad' (EXCLUSIVE)

    LONDON — Producer and former Columbia Pictures topper David Puttnam, who is prexy of the U.K. Film Distributors’ Assn., has called on exhibs to ensure they do not sacrifice a “quality experience” for their customers in favor of cutting costs as the digitalization of U.K. cinemas nears completion. “It is a supreme irony that at […]

  • Picnic at Hanging Rock

    Berlin: TV Series Gain More Traction as Festival Opens Doors to Small Screen Fare

    LONDON — Producer and former Columbia Pictures topper David Puttnam, who is prexy of the U.K. Film Distributors’ Assn., has called on exhibs to ensure they do not sacrifice a “quality experience” for their customers in favor of cutting costs as the digitalization of U.K. cinemas nears completion. “It is a supreme irony that at […]

  • Berlinale -- 2018 -- Maria Ramos

    Maria Ramos on Dilma Rousseff Impeachment Doc 'The Trial’

    LONDON — Producer and former Columbia Pictures topper David Puttnam, who is prexy of the U.K. Film Distributors’ Assn., has called on exhibs to ensure they do not sacrifice a “quality experience” for their customers in favor of cutting costs as the digitalization of U.K. cinemas nears completion. “It is a supreme irony that at […]

  • Chinese Producer Feng Xiaogang Attends at

    Berlin: Feng Xiaogang Dials up ‘Cell Phone 2’ (EXCLUSIVE)

    LONDON — Producer and former Columbia Pictures topper David Puttnam, who is prexy of the U.K. Film Distributors’ Assn., has called on exhibs to ensure they do not sacrifice a “quality experience” for their customers in favor of cutting costs as the digitalization of U.K. cinemas nears completion. “It is a supreme irony that at […]

  • Jean Brehat Teams 'When Pigs Have

    'The Insult' Producer Teams With Helmer for 'Le Pape' (EXCLUSIVE)

    LONDON — Producer and former Columbia Pictures topper David Puttnam, who is prexy of the U.K. Film Distributors’ Assn., has called on exhibs to ensure they do not sacrifice a “quality experience” for their customers in favor of cutting costs as the digitalization of U.K. cinemas nears completion. “It is a supreme irony that at […]

  • Berlin Top Job Likely to be

    Berlinale Top Job Likely to be Split in Two After Dieter Kosslick Departure

    LONDON — Producer and former Columbia Pictures topper David Puttnam, who is prexy of the U.K. Film Distributors’ Assn., has called on exhibs to ensure they do not sacrifice a “quality experience” for their customers in favor of cutting costs as the digitalization of U.K. cinemas nears completion. “It is a supreme irony that at […]

  • berlin film festival placeholder berlinale

    Israel's Spiro Films Boards Nir Bergman's 'Here We Are' (EXCLUSIVE)

    LONDON — Producer and former Columbia Pictures topper David Puttnam, who is prexy of the U.K. Film Distributors’ Assn., has called on exhibs to ensure they do not sacrifice a “quality experience” for their customers in favor of cutting costs as the digitalization of U.K. cinemas nears completion. “It is a supreme irony that at […]

More From Our Brands

Access exclusive content