Screen Media launches horror label

EXCLUSIVE: Primal Screen is making its debut as a horror label at the Toronto Film Festival via Screen Media Films.

In an announcement Thursday, Screen Media said it had formed Primal Screen to focus on the development, production and acquisition of new genre films.

Screen Media president Suzanne Blech will oversee the unit and Michael Dwyer and Seth Needle will be in Toronto in an acquisitions capacity for worldwide rights.

“Under our Screen Media Films umbrella, we are excited to launch a branded line of horror titles in this still quite profitable genre,” Blech said. “The brand will focus on connecting with fans by releasing unique genre films that literally appeal to their primal thirst for all things horror.”

Screen Media’s horror titles that have had a domestic release include “Night of the Living Dead 3D: Reanimation,” “FDR: American Badass,” “Below Zero” and “Inkubus.”

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