Aslanian, Bordes take new roles

Pathe Films, the European studio behind such Gallic comedy blockbusters as Dany Boon’s “Welcome to the Sticks,” has rejigged the organization of its Paris-based office with new appointments in key areas.

The exec shuffle will allow the company to “meet the challenges created by the growing number of co-productions and by digital media,” said Pathe Films.

Among the key appointments, Vivien Aslanian, who has served as senior VP of distribution at Pathe since 2004, was upped to senior VP of distribution, while industry vet Jean-Claude Bordes was named production consultant.

Bordes has worked as deputy managing director of Pathe Distribution since 2004. Bordes joined AMLF, which later became Pathe Distribution, as sales manager in 1978. During his tenure, Bordes collaborated with the late Claude Berri. He will report directly to Pathe chairman Jerome Seydoux.

Aslanian has co-produced a flurry of films at Pathe, notably Kad Merad starrer “The Italian,” as well as Remi Bezancon and Jean-Christophe Lie’s 2D toon feature “Zarafa.”

Aslanian will report to Pathe’s managing directors Marc Lacan and Romain Le Grand.

The appointments come as Alain Chabat’s adventure comedy’s “Houba: On the Trail of the Marsupilami,” co-produced and distribbed by Pathe on 800 prints, has smashed the French B.O., grossing an estimated €10.9 million ($14.3 million) in one week. It’s the second best opening for a French-language film (after “Would I Lie To You 3″) so far this year. The gag-laden comicbook-based pic also performed strongly in Belgium and Switzerland, where it rolled out on April 4.

Pathe Intl. reps the film in international markets.

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