‘Paranormal’ gets out the vote for screenings

Facebook, website let fans lobby for early look

Paramount is enlisting fans to decide which 25 cities around the world will get exclusive advance screenings of “Paranormal Activity 4.”

The franchise has a history of using social media to market its films: In 2009, it enlisted the website Eventful and asked fans to click “Demand It!” to get special premieres of “Paranormal Activity” in their towns, a campaign it repeated for the sequel. For the third film, Paramount used “Tweet To See It First!” to choose 20 cities in which to advance-screen the pic.

It’s a similar story for the fourth installment: Fans can now vote to bring the free advance screening to their town by clicking “Want It” on the film’s Facebook page or website. The application uses geotagging based off fans’ Facebook profiles to track which cities have the most votes. A display also shows the info in real time — as of Wednesday, Lake Bluff, Ill., Purchase, N.Y. and Fresno, Calif. were the top three cities in the voting, with Los Angeles at No. 24.

“The success of ‘Paranormal Activity’ began with the fans who have championed the movie franchise from the very beginning through social media,” said Amy Powell, exec VP of interactive marketing at Paramount.

“Paranormal Activity 4,” helmed by Henry Joost and Ariel Schulman, opens Oct. 19.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety