Seth Rogen, Kevin Hart attached to star in comedy

Paramount has won a bidding war for an original action-comedy pitch from Rodney Rothman that has Seth Rogen and Kevin Hart attached to star.

Duo will play the first (fictional) interracial police partners, who infiltrate the New York City underworld to investigate a drug ring.

Rothman will write and produce the untitled pic via his newly minted Viking Funeral banner, while Rogen and Evan Goldberg will produce through their Point Grey Pictures shingle. Hart will exec produce via his HartBeat Prods. banner.

Rothman has had the idea for many years, and approached Rogen to star, having first worked together a decade ago on the short-lived Fox series “Undeclared.” Rothman just produced Universal’s upcoming comedy “The Five-Year Engagement,” which is his fourth film for Judd Apatow’s production company Apatow Prods. following “Forgetting Sarah Marshall,” “Year One” and “Get Him to the Greek.”

Rothman recently sold the horror-comedy script “The Something” to Universal, and he’s now attached to make his directorial debut on that project.

Rogen, who recently starred in and produced “50/50″ for Summit, will soon be seen opposite Barbra Streisand in Anne Fletcher’s comedy “The Guilt Trip,” which Par will release Nov. 2.

Hart next stars in Screen Gems comedy “Think Like a Man” and he also co-stars in “Five-Year Engagement.”

UTA reps Rothman, Hart and Rogen, who is also repped by Principal Entertainment and attorney Fred Toczek. 3 Arts Entertainment manages Rothman and Hart, who’s also repped by Schreck Rose Dapello Adams & Hurwitz.

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