No love for “Oogie”

Kid flick has worst B.O opening in history

Domestic moviegoers showed little “Oogie”-love over the long Labor Day weekend.

The self-distributed song-and-dance kidpic “The Oogieloves in the Big Balloon Adventure,” from producer Kenn Viselman (“Teletubies”), wound up recording the worst-ever per-screen average for a wide release, with just $206 in three days from 2,160 Stateside locations.

In four days, “Oogieloves” grossed $610,056, yielding a slightly better $282 per-screen average. The film’s three-day average ranks lower than 2011’s horror pic “Creature,” which held the previous all-time low of $217 per screen from more than 1,500 debut locations.

Bizzers had a hard time wrapping their head around the film’s release strategy, since the target demo — 3- to 5-year-olds — watch most kiddie programs at home.

Viselman insists that a theatrical release was necessary to develop the desired widespread family support, however.

“Because of the over-proliferation of American television and gaming right now, it’s very hard to break through the clutter,” Viselman says. “We sat down with broadcasters and the top retailers, and they said we needed to perform on a larger scale.

“They knew the risks, and they were right at our side,” Viselman adds.

“Oogieloves” likely would have fared much better had it started smaller — developing a following in the top U.S. markets, before expanding wider.

As it stands, the film has little, if any, steam left to develop legs as a holdover. But Viselman says he still plans to move forward with second and third “Oogieloves” installments. “It’s very possible that we have a different release plan,” he adds.

More Film

  • Through Her Lens: The Tribeca Chanel

    Elizabeth Olsen, Jane Rosenthal Demand Justice for Sexual Assault Victims at Chanel Tribeca Lunch

    Domestic moviegoers showed little “Oogie”-love over the long Labor Day weekend. The self-distributed song-and-dance kidpic “The Oogieloves in the Big Balloon Adventure,” from producer Kenn Viselman (“Teletubies”), wound up recording the worst-ever per-screen average for a wide release, with just $206 in three days from 2,160 Stateside locations. In four days, “Oogieloves” grossed $610,056, yielding […]

  • Bill Pullman

    Bill Pullman Doubles His Treasure at the Woodstock Film Festival

    Domestic moviegoers showed little “Oogie”-love over the long Labor Day weekend. The self-distributed song-and-dance kidpic “The Oogieloves in the Big Balloon Adventure,” from producer Kenn Viselman (“Teletubies”), wound up recording the worst-ever per-screen average for a wide release, with just $206 in three days from 2,160 Stateside locations. In four days, “Oogieloves” grossed $610,056, yielding […]

  • Harvey Weinstein Bob Weinstein

    Bob Weinstein Harassment Claim: The Scandal Spreads (Analysis)

    Domestic moviegoers showed little “Oogie”-love over the long Labor Day weekend. The self-distributed song-and-dance kidpic “The Oogieloves in the Big Balloon Adventure,” from producer Kenn Viselman (“Teletubies”), wound up recording the worst-ever per-screen average for a wide release, with just $206 in three days from 2,160 Stateside locations. In four days, “Oogieloves” grossed $610,056, yielding […]

  • Harvey Weinstein

    Film Academy Won't Be 'Inquisitorial Court,' Oscars President Says

    Domestic moviegoers showed little “Oogie”-love over the long Labor Day weekend. The self-distributed song-and-dance kidpic “The Oogieloves in the Big Balloon Adventure,” from producer Kenn Viselman (“Teletubies”), wound up recording the worst-ever per-screen average for a wide release, with just $206 in three days from 2,160 Stateside locations. In four days, “Oogieloves” grossed $610,056, yielding […]

  • Vanessa Hudgens

    Vanessa Hudgens Joins Jennifer Lopez in Romantic Comedy 'Second Act'

    Domestic moviegoers showed little “Oogie”-love over the long Labor Day weekend. The self-distributed song-and-dance kidpic “The Oogieloves in the Big Balloon Adventure,” from producer Kenn Viselman (“Teletubies”), wound up recording the worst-ever per-screen average for a wide release, with just $206 in three days from 2,160 Stateside locations. In four days, “Oogieloves” grossed $610,056, yielding […]

  • Matt Charman

    Film News Roundup: 'Bridge of Spies' Writer Matt Charman Producing Survival Novel 'Ruthless River'

    Domestic moviegoers showed little “Oogie”-love over the long Labor Day weekend. The self-distributed song-and-dance kidpic “The Oogieloves in the Big Balloon Adventure,” from producer Kenn Viselman (“Teletubies”), wound up recording the worst-ever per-screen average for a wide release, with just $206 in three days from 2,160 Stateside locations. In four days, “Oogieloves” grossed $610,056, yielding […]

  • 'Boo 2! A Madea Halloween' film

    Tyler Perry Hopes 'Boo 2!' Can Help Bring Laughter to Nation's 'Darkness'

    Domestic moviegoers showed little “Oogie”-love over the long Labor Day weekend. The self-distributed song-and-dance kidpic “The Oogieloves in the Big Balloon Adventure,” from producer Kenn Viselman (“Teletubies”), wound up recording the worst-ever per-screen average for a wide release, with just $206 in three days from 2,160 Stateside locations. In four days, “Oogieloves” grossed $610,056, yielding […]

More From Our Brands

Access exclusive content