U.S., Canada make more than 60% of B.O. outside the region
PARIS — North America was the top market for European films outside Europe in 2010, according to a report published Tuesday by research org the European Audiovisual Observatory.Some 128 films were released in the U.S. and Canada, taking $300 million at the box office. That amounts to 62% of the $487 million earned outside Europe by local films, on sales of 39 million tickets, 55% of all ducats sold outside Europe. The report looked at Euro films’ performance in 10 foreign markets, including North America, parts of Latin America, South Korea, Australia and New Zealand. Germany’s “Resident Evil: Afterlife” was the best performing film, selling 14.7 million tix outside Europe, pushing the country into second place overall with a total 17.3 million tix. Although France was the most active country in exporting films, accounting for 55% of releases, the U.K. ranked first in ticket sales, with 100 films selling almost 25 million tickets outside Europe, a 36% market share of admissions. Of the top five films by ticket sales, three came from Blighty: “The King’s Speech” “Green Zone” and “Nanny McPhee and the Big Bang.” The study also revealed the U.K. biz was the most dependent on non-Euro markets, since 42% of admissions to British films were generated outside Europe. Sweden also fared well in 2010, bolstered by the first two instalments of the “Millennium” trilogy. Thanks to higher ticket prices, Australia was the second largest market for European films in terms of B.O. with $60 million generated by Euro films. An estimated 1,281 Euro films preemed in theaters worldwide, grossing $3 billion in 2010.
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