Alcon Entertainment, Belle Pictures and the Mark Gordon Co. are developing a feature adaptation of the musical “Memphis.”Mark Gordon, Molly Smith will produce with Alcon toppers Andrew Kosove and Broderick Johnson. Play, created by Joe DiPietro and David Bryan, won the 2010 Tony for best musical. DiPietro will write the adaptation. Story is loosely based on Memphis disc jockey Dewey Phillips, one of the first white DJs to play black music in the 1950s. The musical was first staged during the 2003-04 season at both the North Shore Music Theatre in Beverly, Mass., and TheatreWorks in Mountain View, Calif. lt opened on Broadway in October, 2009.