Media Films sails with ‘On Board’

Producer teams with cruise line for branded content

SITGES, Spain — Luis de Val’s Barcelona-based Media Films will produce “A bordo” (On Board), the film debut of commercials directors Roger and Hugo Menduina.

The romantic comedy begins with a depressed radio chat-show host being kidnapped by friends. He wakes up on a cruise ship, where he’s supposed to get over a failed love affair. Script is by Alfred Perez Fargas and Roger Danes from an original idea by De Val.

Spanish pubcaster TVE and Catalan state TV web TVC have pre-bought “On Board.” It has also pulled down a subsidy from Spain’s ICAA Film Institute.

Spanish tour operator and cruise company Pullmantur will co-finance “On Board” in a branded content deal that may become more common in crisis-hit Spain as producers seek new funding sources,

Ad Script, the branded content division of global ad agency Young & Rubicam, will handle brand attractions, De Val said.

The pic will shoot on a Pullmantur cruise ship creating “cinema shoot cruise” events on the liner, he added, citing the Royal Caribbean’s deal on “Shrek.” Shooting is skedded for spring. The producers are casting.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety

Loading