You will be redirected back to your article in seconds

‘Madagascar 3’ holds top spot over newcomers

Toon wins Friday over 'Rock of Ages,' 'That's My Boy'

This weekend, the holdovers are holding the domestic B.O. over a pair of newcomers that can’t make them budge. As it did last frame, Paramount-DreamWorks Animation’s “Madagascar 3: Europe’s Most Wanted” sits atop the charts with $10 million from Friday.

Toon’s cume is roughly $95 million, and as anticipated, it’s looking at about a 40% week-to-week drop for a three-day haul of $35 million or so. Behind it, Fox’s “Prometheus,” which took last Friday but not the weekend last frame, earned $5.8 million, dramatically widening a gap that was extraordinarily narrow last weekend.

Word of mouth is the likely culprit in this rift. “Prometheus” was granted an exceptional start with the aid of “Alien” fanboys-turned-evangelists by the shrewd viral marketing campaign from Fox. But the online backlash in the wake of its opening weekend has gone online as well, and the actioner which was looking to break $20 million in its soph sesh is now headed toward a three-day gross in the teens with this weekend’s newcomers.

Speaking of, in third Warner Bros.’ ensemble tuner “Rock of Ages” earned a disappointing $5.4 million on Friday. Pic was tracking well with women, prompting WB to implement a marketing push to males that doesn’t seem to have panned out, though demographic breakdowns won’t be available until tomorrow. Behind that, Sony’s R-rated Adam Sandler laffer “That’s My Boy” emerged in fourth with $4.6 million.

But opening weekend grosses, expected in the low- or mid-teens for both films, are not the end of the story for either film, as both are expected to show off impressive legs. It’ll take quite a stride, however, for “Rock” to hit its studio-reported $75 million price tag in Stateside grosses.

More Film

  • SGIFF: Cinema Legend Waheeda Rehman Lauds

    SGIFF: Movie Legend Waheeda Rehman Lauds Contemporary Indian Cinema

    This weekend, the holdovers are holding the domestic B.O. over a pair of newcomers that can’t make them budge. As it did last frame, Paramount-DreamWorks Animation’s “Madagascar 3: Europe’s Most Wanted” sits atop the charts with $10 million from Friday. Toon’s cume is roughly $95 million, and as anticipated, it’s looking at about a 40% […]

  • ITV Studios Global Ent. To Handle

    ITV Studios Global Ent. To Handle Movistar+ Original 'Felix'

    This weekend, the holdovers are holding the domestic B.O. over a pair of newcomers that can’t make them budge. As it did last frame, Paramount-DreamWorks Animation’s “Madagascar 3: Europe’s Most Wanted” sits atop the charts with $10 million from Friday. Toon’s cume is roughly $95 million, and as anticipated, it’s looking at about a 40% […]

  • Media Luna Picks 'The Unseen,' 'Angela'

    Ventana Sur: Media Luna Picks Up Puenzo's 'The Unseen,' Quintero's ‘Angela’ (EXCLUSIVE)

    This weekend, the holdovers are holding the domestic B.O. over a pair of newcomers that can’t make them budge. As it did last frame, Paramount-DreamWorks Animation’s “Madagascar 3: Europe’s Most Wanted” sits atop the charts with $10 million from Friday. Toon’s cume is roughly $95 million, and as anticipated, it’s looking at about a 40% […]

  • Virtual Reality Conference Promises to Ignite

    Virtual Reality Conference Promises to Ignite Singapore Media Festival

    This weekend, the holdovers are holding the domestic B.O. over a pair of newcomers that can’t make them budge. As it did last frame, Paramount-DreamWorks Animation’s “Madagascar 3: Europe’s Most Wanted” sits atop the charts with $10 million from Friday. Toon’s cume is roughly $95 million, and as anticipated, it’s looking at about a 40% […]

  • SGIFF: Anup Singh Readies Third Film

    Singapore: ‘Scorpions’ Director Readies Third Film With Irrfan Khan (EXCLUSIVE) 

    This weekend, the holdovers are holding the domestic B.O. over a pair of newcomers that can’t make them budge. As it did last frame, Paramount-DreamWorks Animation’s “Madagascar 3: Europe’s Most Wanted” sits atop the charts with $10 million from Friday. Toon’s cume is roughly $95 million, and as anticipated, it’s looking at about a 40% […]

  • Canal Plus

    Canal Plus Orders Thomas Lilti's 'Hippocrate' Medical Series

    This weekend, the holdovers are holding the domestic B.O. over a pair of newcomers that can’t make them budge. As it did last frame, Paramount-DreamWorks Animation’s “Madagascar 3: Europe’s Most Wanted” sits atop the charts with $10 million from Friday. Toon’s cume is roughly $95 million, and as anticipated, it’s looking at about a 40% […]

More From Our Brands

Access exclusive content