Lovefilm upgrades to HD

Brit, German subscribers get upgrade

LONDON — Amazon’s Lovefilm has upgraded its digital streaming service to high definition in the U.K. and Germany.

Lovefilm’s subscribers, using PC or Mac, will automatically get content in 1080p HD resolution, if their internet speed is at least 12 mbps. U.K. subscribers viewing via smart TVs or the Xbox 360 will get content at 720p resolution, subject to minimum broadband speed of 4 mbps.

Jim Buckle, managing director of Lovefilm, commented, “Lovefilm is the number one consumer choice for subscription film and TV series streaming in Europe. The introduction of HD quality content further strengthens the offering and marks another key milestone in delivering our members the best possible service with exceptional value.”

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