‘Lorax’ rolling in the green

Pic is first toon to cross $200 mil mark in U.S. since 2010

Having crossed the $200 million domestic mark on April 11, Universal’s “The Lorax” is the first animated film to reach that milestone since 2010’s Thanksgiving release “Tangled.”

“Lorax” also marks the second-highest-grossing toon to be released in the first quarter, behind “How to Train Your Dragon,” which took in $217.6 million domestically.

The parallels between “Lorax” and “Dragon” go beyond grosses, however.

U used a similar distribution strategy for “Lorax,” bowing the pic on March 2, as Paramount did for DreamWorks Animation’s “Dragon,” which debuted March 26, 2010. That toon, like “Lorax,” played extraordinarily well in holdover frames in advance of the Easter weekend. But “Lorax” had a much longer run-up to the holiday, made slightly more so by the fact that in 2010, Easter fell during the April 2-4 frame; this year, the holiday landed on April 8.

Budgeted at $70 million, “Lorax,” the Dr. Seuss eco-themed tale, got off to a boffo start, opening to $70.2 million domestically. And like “Dragon,” it continued to see limited weekend-to-weekend declines; the pic’s biggest decline so far happened during its second frame, when it fell just 45%.

So far, “Lorax” has tallied $58 million internationally in 49 territories, though several major European markets, including France, Germany and the U.K., have yet to be tapped. Pic will roll out in those markets in July.

More Film

  • Songs for Screens Powered by Mac

    Songs for Screens: Apple, Gap Music Supervisor Explains Why 2018 Will Be a Boom Year For Synch

    Having crossed the $200 million domestic mark on April 11, Universal’s “The Lorax” is the first animated film to reach that milestone since 2010’s Thanksgiving release “Tangled.” “Lorax” also marks the second-highest-grossing toon to be released in the first quarter, behind “How to Train Your Dragon,” which took in $217.6 million domestically. The parallels between […]

  • Keira Knightley photgraphed for Variety by

    Keira Knightley on 'Colette,' Pushing for Social Change, and if She'll Ever Direct

    Having crossed the $200 million domestic mark on April 11, Universal’s “The Lorax” is the first animated film to reach that milestone since 2010’s Thanksgiving release “Tangled.” “Lorax” also marks the second-highest-grossing toon to be released in the first quarter, behind “How to Train Your Dragon,” which took in $217.6 million domestically. The parallels between […]

  • Natasha Mulla

    MoviePass Hires Marketing Chief as It Looks to Expand (EXCLUSIVE)

    Having crossed the $200 million domestic mark on April 11, Universal’s “The Lorax” is the first animated film to reach that milestone since 2010’s Thanksgiving release “Tangled.” “Lorax” also marks the second-highest-grossing toon to be released in the first quarter, behind “How to Train Your Dragon,” which took in $217.6 million domestically. The parallels between […]

  • Natpe: HBO Latin America Launches Direct

    Natpe: HBO Latin America Launches Direct Distribution Operation for International Markets

    Having crossed the $200 million domestic mark on April 11, Universal’s “The Lorax” is the first animated film to reach that milestone since 2010’s Thanksgiving release “Tangled.” “Lorax” also marks the second-highest-grossing toon to be released in the first quarter, behind “How to Train Your Dragon,” which took in $217.6 million domestically. The parallels between […]

  • Over 30 TV Projects, 40 Speakers

    Göteborg TV Drama Vision Unveils Program

    Having crossed the $200 million domestic mark on April 11, Universal’s “The Lorax” is the first animated film to reach that milestone since 2010’s Thanksgiving release “Tangled.” “Lorax” also marks the second-highest-grossing toon to be released in the first quarter, behind “How to Train Your Dragon,” which took in $217.6 million domestically. The parallels between […]

  • 'Our Time Will Come' Wins Hong

    'Our Time Will Come' Wins Hong Kong Critics Prize

    Having crossed the $200 million domestic mark on April 11, Universal’s “The Lorax” is the first animated film to reach that milestone since 2010’s Thanksgiving release “Tangled.” “Lorax” also marks the second-highest-grossing toon to be released in the first quarter, behind “How to Train Your Dragon,” which took in $217.6 million domestically. The parallels between […]

  • Star Wars

    Japan Box Office: ‘Star Wars’ Wins Fifth Weekend

    Having crossed the $200 million domestic mark on April 11, Universal’s “The Lorax” is the first animated film to reach that milestone since 2010’s Thanksgiving release “Tangled.” “Lorax” also marks the second-highest-grossing toon to be released in the first quarter, behind “How to Train Your Dragon,” which took in $217.6 million domestically. The parallels between […]

More From Our Brands

Access exclusive content