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‘Lorax’ draws consumer, environmental partnerships

Universal Licensing, EPA team on Dr. Seuss marketing initiative

Universal Partnerships & Licensing and the United States Environmental Protection Agency have come together to partner with several brands in support of the upcoming release of the Universal and Illumination pic “Dr. Seuss’ The Lorax.”

The brands that highlight the partnership include Comcast Xfinity TV, DoubleTree by Hilton, HP, EPA, IHOP, Mazda, Pottery Barn Kids, Seventh Generation, Stonyfield YoKids Yogurt and Whole Foods Market.

On the international side the list of brands include Clean Up Australia, De Hortus Botanicus Amsterdam and Eko Plaza Netherlands.

In a joint statement, U and the EPA said by bringing the messages of Dr. Seuss that are featured in “The Lorax,” consumers will hopefully feel the need to make more informed choices for their families and the environment, as well as support smarter, environmentally-conscious choices in everyday life.

“Dr. Seuss’ The Lorax” bows March 2 and marks the third collaboration between U and Illumination since the shingle was formed in 2007.

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