The studio has upped Lora Cohn to senior VP, global brand management and strategy, and tapped Teri VanLandingham and Peter Leeb as VPs of global brand management and strategy at Twentieth Century Fox Consumer Products as the division focuses more on promoting its portfolio of film, TV and sports properties worldwide.
“We’ve put in place a team of industry experts that will develop global brand strategies and manage the brands throughout every area of the division,” said Jeffrey Godsick, president of Fox Consumer Products, to whom the execs report.
Cohn, who has spent the past 17 years at Fox Consumer Products, will oversee the overall brand vision for all film and TV properties, and shepherd new brands across the entire News Corp portfolio, which also includes Fox Sports, the UFC and the National Geographic Channel.
Cohn previously oversaw all aspects of sales and development within the division with a special concentration on hardline goods.
VanLandingham will concentrate on “Ice Age” and “Diary of a Wimpy Kid,” “Alvin and the Chipmunks,” “Avatar” and “Rio,” while Leeb will handle “The Simpsons,” “Family Guy,” “Sons of Anarchy,” “New Girl,” “Modern Family,” and new show launches.
VanLandingham has previously worked for Miramax Films, the American Film Institute, and Rogers & Cowan. She most recently served as a consultant in the U.S. and Italy for clients that included RedEnvelope.com, the City of Rome, Air France and others.
Leeb transitions over to Fox Consumer Products from Fox Home Entertainment Before Fox, he managed advertising for Ford, Mars and Gatorade.