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Loehr to head Legendary East

Former CAA exec to lead Asia unit

BEIJING Peter Loehr, former topper of Beijing’s CAA office and one of the best-established foreign figures in the Chinese biz, is segueing to CEO of Legendary East, the Asian unit of Thomas Tull’s shingle.

Loehr, who was a producer in Beijing before setting up CAA’s office in 2005, will remain in the Chinese capital and has already started his duties.

“I am tremendously excited about this opportunity and look forward to continuing to work with all of you,” Loehr said in an email.

Legendary East, a unit of Legendary Pictures, the shingle behind “The Dark Knight” and “Inception,” was one of the biggest of a raft of agreements between Hollywood and Chinese players aimed at getting into the booming Chinese market.

Last June, Tull paired with Chinese-born Hong Kong media and finance entrepreneur Kelvin Wu to launch Legendary East. The goal was to make one or two big-budget movies a year, starting in 2013, aimed at global auds but also commercially viable in China.

Legendary East suffered a setback in December after a key investor, Hong Kong’s Paul Y. Engineering Group, put its $220.5 million investment on hold because of shaky financial markets.

However, Legendary East has boarded helmer Edward Zwick’s “The Great Wall,” a project about the Great Wall of China.

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