Japan’s Tiffcom adds markets

Music, anime and creative marts come under its umbrella

Tokyo Tiffcom, the market held during the Tokyo Film Festival, is bringing three more events into the fold and expanding into bigger digs.

The 9th Tokyo Music Market, the Tokyo Anime Festival and Creative Market Tokyo, a contents licensing event, will operate under the same roof as the 9th Tiffcom, skedded Oct. 23-25.

All will unspool at the mart’s new venue in Odaiba, a shopping and entertainment area facing Tokyo Bay.

The news was released at a brief for 132 exhibitors on Thursday.

In addition, mart officials said that the Ministry of Economics, Trade and Industry, a Tiffcom sponsor, will unveil a new contents export promotion fund primarily targeted at overseas sales, theatrical releases and TV broadcasts.

The fund will be available only to Tiffcom exhibs dealing in Japanese content. The ministry will announce more details at the end of June or in early July.

The new venue in the Grand Pacific Odaiba Hotel will offer 20% more space than the previous site in the Roppongi Hills complex. Tiffcom director Mika Morishita said the new, improved Tiffcom will provide “a much stronger base as an international contents business market.”

Tiffcom faces sharper competition from other regional marts, particularly the Asian Film Market to be held Oct. 8-11 during this year’s Busan Film Festival, just before the Tokyo event.

Officials hope the Odaiba venue will give Tiffcom an edge, though there are concerns that it is a long commute by train from the main Tokyo Film Festival site in Roppongi Hills. The 25th edition of the fest runs Oct. 20-28.

Tiffcom is also sponsored by UniJapan, which promotes Japanese pics to the world.

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