Italian film market in flux
ROME — Rome-based Intramovies is branching out into theatrical distribution in Italy, where the film market is in flux.
Headed by Paola Corvino, Intramovies has 40 years of international sales under its belt. It will be entering Italy’s theatrical arena where gaps are opening up as the country’s two main broadcasters, RAI and Mediaset, both also local film distributors, slash foreign acquisitions due to shrinking budgets.
Initially, Intra will release five or six titles over the next two years via its new Intramovies Picks label.
Its first releases will be Brazilian helmer Lais Bodansky’s “The Best Things in the World” and Chilean helmer Matias Bize’s “In Bed,” both of which will go out in theaters next fall.
“In an Italian market in which traditional distribution is rigidly tied to the subsequent possibility of TV sales for obvious reasons of recouping the initial investment, these (types of) films often don’t find their space,” said Intramovies Picks chief Valerio Fusco, who aims to become a niche distributor with a new non TV-centric business model.