IndyCar, the governing body of the Indianapolis 500, is teaming with DreamWorks Animation for the studio’s 2013 toon pic “Turbo.”
In the film, directed by David Soren and voiced by actors including Ryan Reynolds, Samuel L. Jackson and Maya Rudolph, a garden snail has ambitions to win the Indy 500. When a freak accident gives him extraordinary speed, Turbo the snail sets out to try to make his dream come true.
Collaboration marks an inroad for IndyCar’s entertainment division, which is looking to expand its reach in Hollywood. While already in business with Circle King Networks, which handles homevideo distribution, and others, IndyCar has recently sent its drivers to various programs to create exposure for the sport, with Michael Andretti appearing on NBC reality skein “Celebrity Apprentice.”
DreamWorks Animation CEO Jeffrey Katzenberg first approached IndyCar CEO Randy Bernard
in 2010 to see how the two might join forces, and from that meeting the inclusion of the Indy 500 into the “Turbo” script was born.
Bernard said: “We believe new and existing fans of all ages will be captivated by the animated depiction of Indianapolis Motor Speedway as well as the characters that inhabit the universe of ‘Turbo.’”