‘Impossible’ sets 2012 high in Spain

Watts, McGregor starrer on track for other records

MADRID — Juan Antonio Bayona’s “The Impossible” has made €19.6 million ($25.1 million) in 11 days in Spain, becoming the country’s biggest-earning movie to date this year.

Distributed in Spain by Warner Bros. Pictures and starring Naomi Watts and Ewan McGregor, the post-Thailand tsunami drama is also on track to smash a 10-year record for highest-grossing Spanish film in Spain.

The current record-holder, Alejandro Amenabar’s chiller “The Others,” scared up $35.5 million in 2001.

Produced by Belen Atienza and Enrique Lopez Lavigne’s Apaches Entertainment and Telecinco Cinema, the film arm of broadcast group Mediaset Espana, “The Impossible” benefitted from the web’s massive market push across six of its channels.

After 11 days, however, word-of-mouth will also have kicked in.

” ‘The Impossible’ today is more than a movie. It’s an event you can’t afford not to see because if you haven’t, you have nothing to say about it,” said Telecinco Cinema CEO Ghislain Barrois.

Bayona’s second movie, following “The Orphanage,” will feed through to the bottom lines of both Apaches and Mediaset Espana.

Even for Mediaset Espana, Spain’s biggest private broadcast group that posted $53.8 million in first-half operating profits, its film results can buoy its bottom line and share price.

A second Telecinco Cinema movie, animation feature “Tad, the Lost Explorer” is showing remarkable legs in Spain, dropping just 35% in its eighth frame over Oct. 19-21 for a total $20.6 million to date.

Cume makes it the highest-grossing Spanish animation movie ever on home-turf.

Emilio Mayorga in Madrid contributed to this report.

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