Imagine Entertainment partners Ron Howard and Brian Grazer will film Jay-Z’s Budweiser Made in America Music Festival in Philly this week.
Steve Stoute, founder and CEO of Translation, will be co-producing alongside Grazer and Gotham-based Radical Media, with Howard directing, the partners said Tuesday.
Jay-Z is headlining and curating the fest, which unspools Saturday and Sunday. He also exec produces along with Paul Chibe, VP of marketing for Anheuser-Busch.
“This will not be a concert film; it’s a reflection of the fabric of what it means to be Made in America – what the festival represents, why Jay is doing it and how he relates to each artist,” Howard said.
Fest will feature Pearl Jam, Run-DMC, Drake, Skrillex, Rick Ross, Miike Snow, Odd Future and Janelle Monae.
“The film is going to be born through Jay-Z’s perspective…how he puts the event together and creates this musical event that defies all genres. We will hone in on the meaning of the festival and how Jay-Z has become a voice and icon for this generation,” Grazer said.