IFC Midnight has picked up U.S. and U.K. rights to Alex de la Iglesia’s “As Luck Would Have It,” the Spanish-language pic getting its North American preem as part of the 2012 Tribeca Film Festival.
Film follows a down-and-out ad exec, played by Jose Mota, who tries to exploit the media attention he attracts when his life is threatened by an absurd freak accident. Salma Hayek, Blanco Portillo and Fernando Tejero also appear in the pic, which world preemed at the Berlin Film Festival.
Randy Feldman penned the screenplay for the movie, produced by Andres Vicente Gomez and Ximo Perez with Jenette Kahn and Adam Richman as exec producers. The movie’s Spanish release yielded Goya Award noms for both Mota and Hayek.
Distribution deal was negotiated by Jeff Deutchman, the director of acquisitions and productions for Sundance Selects/IFC Films, with Marina Fuentes of 6 Sales.
IFC Midnight is the genre-centric sister division of IFC Films and Sundance Selects, all owned and operated by AMC Networks. “As Luck Would Have It” joins an IFC Midnight slate that also includes “Sleepwalk With Me” “Area 407,” “Simon Killer” and doc “Room 237.”