Lionsgate pic set for one-week run
Imax and Lionsgate have set a one-week return run for “The Hunger Games” starting April 27 at more than 100 North American Imax locations.Companies cited “overwhelming demand” in the announcement and noted “The Hunger Games” has grossed over $533 million globally since its launch on March 23, including $13.2 million generated from Imax theaters in its original one-week run. “It’s wonderful that so many fans have expressed interest in seeing ‘The Hunger Games’ in the immersive Imax format, and many of these are repeat viewers,” said Lionsgate’s Motion Picture Group co-chair Rob Friedman. ” ‘The Hunger Games’ has become a cultural phenomenon and we are thrilled to provide moviegoers with another opportunity to see this year’s most successful film in Imax,” said Greg Foster, chairman and president of Imax Filmed Entertainment.
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