Indie distrib's films to be available in 100 mil homes
Video-on-demand upstart GoDigital on Wednesday announced a pact with Adopt Films that will make the independent distributor’s six-to-eight films per year available in roughly 100 million U.S. households.Multi-year deal includes all VOD and electronic sell-through rights, putting New York-based Adopt’s slate on all of GoDigital’s cable, satellite, IPTV and broadband platforms. First title will be Marie Losier’s “The Ballad of Genesis and Lady Jaye,” which opens theatrically March 8th. Adopt co-managing executive Jeff Lipsky negotiated the distrib pact with GoDigital’s Andy Bohn. “GoDigital is enormously incentivized to put our films at the forefront of their expanding company,” Lipsky said. “We expect to learn from the best and trust that Andy and his colleagues are poised to maximize our VOD revenues.” GoDigital acquired Might Entertainment earlier this month, creating a full-service digital distribution company with a library of over 1000 films.
Follow @Variety on Twitter for breaking news, reviews and more