Studios to jointly distrib pics, develop projects in territory
Warner Bros. and 20th Century Fox are joining forces in Brazil to jointly distribute and market their respective film slates, as well as to identify and develop new projects in the fast-growing B.O. territory.The Fox-Warner Brazilian venture will be headed by Fox Brazil’s current general manager Patricia Kamitsuji, sharing local resources. Both studios will remain separate legal entities, however. Last year in Brazil, Fox and Warner pics shared the top two spots at the local box office, with “Rio” earning $42.6 million locally, followed by “Harry Potter and the Deathly Hallows: Part 2,” with $36.3 million. Among local productions, Fox’s 2009 pic “If I Were You 2″ stands as the studio’s sixth-highest grossing film in Brazil, with $21.7 million. During that same year, meanwhile, Claudio Torres’ “A mulher invisivel,” which earned $10.5 million locally, became Warner’s top-grossing Brazilian pic to date. Fox and Warner have shared operations in countries including Argentina, Sweden and Switzerland.
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