He'll oversee branding, film marketing
Walden Media has hired Jonathan Helfgot as exec VP of worldwide marketing following an eight-year stint at Fox.He will oversee marketing of all Walden films and manage Walden’s branding strategies across publishing, licensing, promotions, outreach and new media along with broadening cross-promotional strategies with other divisions of Walden’s parent, the Anschutz Co. As senior VP of marketing and research at Fox, Helfgot worked on “Avatar,” “X-Men First Class,” the “Alvin and the Chipmunks” franchise, “Taken” and “Rio.” Fox presidents of domestic marketing Tony Sella and Oren Aviv said in a statement: “Jonathan’s insights across a variety of marketing disciplines have been invaluable. While we will miss his daily contributions, we look forward to joining forces with him and his team at Walden.” Walden’s upcoming films include “Won’t Back Down,” “Of Men and Mavericks” and the family comedy “Parental Guidance.” Its most recent co-production “Journey 2: The Mysterious Island” grossed more than $300 million worldwide.
Want Entertainment News First? Sign up for Variety Alerts and Newsletters!