Fox Home Entertainment realigns marketing

Execs Vincent Marcais, James Finn take new roles in worldwide realm

Twentieth Century Fox Home Entertainment is reshaping its marketing management, promoting Vincent Marcais to exec VP of worldwide brand marketing and assigning James Finn to the newly created role of senior VP of worldwide communications of media and partnerships.

Both execs will report to Mary Daily, the division’s worldwide marketing prexy and chief marketing officer.

The appointments are meant to promote further expansion, creativity and integration of strategic initiatives across the studio’s existing and emerging global network. The exec pair will spearhead Fox film and TV programming campaigns, as well as oversee third-party distrib partners.

“Vincent and James set success as a goal and then overachieve in whatever they do,” Daily said. “In their new positions, the resonance of their great work, spirit of collaboration and unbridled enthusiasm for addressing new challenges in this dynamic marketplace will extend across the global group.”

Marcais has been in charge of strategic marketing initiatives for Fox Home Entertainment in all major overseas territories since 2009. He’s been instrumental in helping Fox transition into an all-media distribution company. Marcais formerly served in London as Fox’s VP of marketing for the European homevid operation.

Finn, a 12-year Fox employee, has managed communications for new technology advancements since 2009, from digital HD and UltraViolet to VOD platforms.

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