Company also ups Alperovich to COO
FilmDistrict has hired a trio of marketing execs and promoted Adrian Alperovich to chief operating officer.Tracy Pollard signed on as senior VP of creative advertising, while Brad Goldberg will serve as senior VP of media and Anna Baxter as senior VP of digital marketing. Alperovich has been at the 2-year-old distrib since 2010, most recently as president of acquisitions and operations. Pollard has overseen ad campaigns for “It’s Complicated,” “Despicable Me” and, most recently, “Limitless,” “Haywire” and “Immortals.” Baxter was most recently at Universal McCann, where she worked on campaigns for “Dear John,” “The Social Network,” “21 Jump Street,” “Think Like a Man” and the “Spider-Man” franchise. Goldberg was most recently senior VP of media and promotions at Sony Pictures Entertainment, where he developed strategy and implemented tactics for more than 20 titles per year. FilmDistrict acquired two features during Cannes — director Niels Arden Opley’s action thriller “Dead Man Down” and Mike Flanagan’s horror pic “Oculus.” Jim Orr joined FilmDistrict in April as president of distribution, five months after Bob and Jeanne Berney announced their exit as the top distribution and marketing execs. FilmDistrict tapped DreamWorks exec Christine Birch as its marketing topper in March. FilmDistrict’s upcoming slate includes “Safety Not Guaranteed” on June 8; “Looper,” in conjunction with Endgame Entertainment and Sony, on Sept. 28; “Red Dawn” (through Open Road) on Nov. 2; “Playing the Field” on Dec. 25; and “Parker” on Jan. 25. FilmDistrict saw success last year with “Insidious” and “Soul Surfer.” Summer releases “Don’t Be Afraid of the Dark” and “Drive” saw modest returns.
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