LONDON — EuroScreen, a three-year €1.9 billion ($2.5 billion) cross-European film tourism initiative, launched its website Tuesday.
The two-year project, funded by the Interregional Cooperation Program, has been created to improve connections between the production sector and tourism in the U.K., Spain, Italy, Malta, Poland, Romania, Slovenia and Sweden.
Screen tourism relates to the influence of films, TV programs and commercials in affecting tourists’ decisions to visit a destination. The on-screen representation of cities and regions has a substantial economic impact on tourism.
The EuroScreen website (www.euroscreen.org.uk) will offer visitors access to information about the latest news and developments in screen tourism, and provide downloadable material and other publications emerging from the project.
The U.K.’s Film London is the lead partner for the initiative, working with international partners including the Apulia Film Commission in Italy, Bucharest-Ilfov Regional Development Agency in Romania, Fondazzjoni Temi Zamit in Malta, Rzeszow Regional Development Agency in Poland, the Municipality of Ystad and Lund U.’s Dept. of Service Management in Sweden, Maribor Development Agency in Slovenia and the Public Agency for Economic Development in Malaga, Spain.
The program is financed by the EU’s regional development fund.