Partnership allows inexpensive use of songs in films
GreenLight Music, the online music licensing service launched by Corbis in March, and EMI Music Publishing have entered into an exclusive partnership with NYU’s Tisch School of the Arts to provide student filmmakers with what Greenlight calls “affordable, pre-approved pricing” for thousands of songs from the EMI catalog for use in their film projects.
Agreement with NYU’s Maurice Kanbar Institute of Film and Television aims to streamline the approval process on synch licensing of songs for which EMI owns both the master recording and publishing rights. “Affordable means that students would pay roughly 75% less than what they’d normally pay for an iconic (EMI) song,” Gary Shenk, CEO of Corbis, told Variety. “We’re finding that of the hundreds of requests that we’ve gotten since we launched Greenlight a few months ago, the No. 1 request is from student filmmakers.”
As a comparative pricing example, Shenk pointed to a recent non-EMI licensing agreement involving the use of a well-known star’s song in a student film and festival, for $3,500. “The EMI deal would make any of the couple thousand songs we have in the EMI catalog available for $250-$600 depending on how the music was used in the film. And if the student is only using it in the school and not taking it out to festivals, the price (could be) as low as $50-$75.”
“The right soundtrack is critical to the success of a student’s project,” said Peter Newman, head of the MBA/MFA dual-degree producing program at Tisch who helped negotiate the deal, in a statement, adding the agreement allows students to more fully “focus on their projects.”
EMI Music Publishing’s Brian Monaco and Saul Melnick helped intrument the deal on the label end.
“It’s an essential part of our work on behalf of our writers and artists that we give all creators, from film makers to app developers, the opportunity to innovate – and to assure that music is used legitimately for the wider development of our collective culture,” added Roger Faxon, CEO of EMI Group, in the statement.
NYU film school alums include Martin Scorsese, Oliver Stone, Joel Coen, Chris Columbus, Jim Jarmusch, Ang Lee and Spike Lee, among others.
EMI Music Publishing reps such writers and producers as Beyoncé, Lady Antebellum, Jay-Z, Norah Jones, Pink and Kanye West.