You will be redirected back to your article in seconds

Ebook ‘Grey’ poised for mega sale

Sony said to lead multiple offers with $5 mil bid

The bids are in for pic rights to “Fifty Shades of Grey,” the erotic ebook sensation lusted after by nearly every big player in Hollywood. Though no winner had emerged as of Sunday evening, a “Da Vinci Code”-sized deal is said to be imminent.

When they arrived in town last week, author E.L. James, a British former TV exec who spawned the series as a piece of “Twilight” fan fiction, and agent Valerie Hoskins touched off a spirited round of bidding as studios jockeyed to nab what could be the next literary-based bigscreen gravy train.

Sony’s $5 million offer was believed at the high end of several offers, which began landing on Friday. In the days before, meetings with Paramount, Warner Bros., Universal, Lionsgate and several others took place where top brass pitched plans to make and sell a sexcapade that — if true to the steamy source material — will be stretching for an R rating.

Story centers on soon-to-be college grad Anastasia Steele, who strikes up an S&M romance with successful young entrepreneur Christian Grey, the physical and emotional dominant to her submissive. “Grey” has had a limited print run overseas and is currently dominating ereader sales, fueled by a fervent female fanbase.

By way of comparison, Dan Brown’s bestseller “The Da Vinci Code,” an easy PG-13 with instant wide commercial appeal, sold for $6 million in June 2003, two months after it was published in the U.S.

(Rachel Abrams, Justin Kroll and Jeff Sneider contributed to this report.)

More Film

  • Bradley Cooper Robert De Niro

    Bradley Cooper on His Secret Pact With Lady Gaga for 'A Star is Born'

    The bids are in for pic rights to “Fifty Shades of Grey,” the erotic ebook sensation lusted after by nearly every big player in Hollywood. Though no winner had emerged as of Sunday evening, a “Da Vinci Code”-sized deal is said to be imminent. When they arrived in town last week, author E.L. James, a […]

  • The seagull

    Tribeca Film Review: 'The Seagull'

    The bids are in for pic rights to “Fifty Shades of Grey,” the erotic ebook sensation lusted after by nearly every big player in Hollywood. Though no winner had emerged as of Sunday evening, a “Da Vinci Code”-sized deal is said to be imminent. When they arrived in town last week, author E.L. James, a […]

  • Verne TroyerStarkey Hearing Foundation Awards Gala,

    Verne Troyer, Mini-Me in 'Austin Powers,' Dies at 49

    The bids are in for pic rights to “Fifty Shades of Grey,” the erotic ebook sensation lusted after by nearly every big player in Hollywood. Though no winner had emerged as of Sunday evening, a “Da Vinci Code”-sized deal is said to be imminent. When they arrived in town last week, author E.L. James, a […]

  • 'Greatest Showman' Tops Disc Sales Charts

    'Greatest Showman' Tops Disc Sales Charts as 'Last Jedi' Slips to No. 2

    The bids are in for pic rights to “Fifty Shades of Grey,” the erotic ebook sensation lusted after by nearly every big player in Hollywood. Though no winner had emerged as of Sunday evening, a “Da Vinci Code”-sized deal is said to be imminent. When they arrived in town last week, author E.L. James, a […]

  • Stockholm review

    Tribeca Film Review: Ethan Hawke in 'Stockholm'

    The bids are in for pic rights to “Fifty Shades of Grey,” the erotic ebook sensation lusted after by nearly every big player in Hollywood. Though no winner had emerged as of Sunday evening, a “Da Vinci Code”-sized deal is said to be imminent. When they arrived in town last week, author E.L. James, a […]

  • READY PLAYER ONE

    Steven Spielberg's 'Ready Player One' Crosses $500 Million Worldwide

    The bids are in for pic rights to “Fifty Shades of Grey,” the erotic ebook sensation lusted after by nearly every big player in Hollywood. Though no winner had emerged as of Sunday evening, a “Da Vinci Code”-sized deal is said to be imminent. When they arrived in town last week, author E.L. James, a […]

  • Hans Zimmer90th Annual Academy Awards, Roaming

    Hans Zimmer to Receive Steiner Award at Hollywood in Vienna Gala

    The bids are in for pic rights to “Fifty Shades of Grey,” the erotic ebook sensation lusted after by nearly every big player in Hollywood. Though no winner had emerged as of Sunday evening, a “Da Vinci Code”-sized deal is said to be imminent. When they arrived in town last week, author E.L. James, a […]

More From Our Brands

Access exclusive content