Former 2waytraffic owner and Sony exec Kees Abrahams and Dutch theater and TV producer Robin de Levita have teamed to create Imagine Nation, embracing live entertainment, film and TV.
Abrahams, who recently served as prexy of international TV production at Sony Pictures Television and also ran the international TV formats operation, will be CEO, while De Levita, who has produced hit shows for Broadway and London’s West End, will serve as chief creative officer.
Imagine Nation’s non-executive chairman is Chris Pye, a Brit who has worked for the BBC, ITV and Sony Pictures.
Abrahams said, “Robin and I have created a dynamic and digitally enabled media business which will work with IP and content partners across the world to help drive the global success of content with high growth potential.”
De Levita said, “The new company will provide a great platform to develop and exploit content across multiple genres and distribution platforms, including second screen and online.”
The upstart will have offices in Amsterdam, New York and London.
Imagine Nation is advised by Oakley Corporate Finance.