DreamWorks Animation buys Classic Media

Gets Frosty, Lassie, Casper, The Lone Ranger for $155 Million

DreamWorks Animation has agreed to buy Classic Media, owner of Casper, Lassie and The Lone Ranger, from private equity group Boomerang Media Holdings for $155 million.

Classic boasts one of the industry’s s most extensive libraries of family characters and brands including over 450 films and more than 6,100 episodes of animated and live-action programming. Classic owns one of the world’s largest comic book archives and media rights to the titles in the Golden Books library, which have sold over two billion copies worldwide.

Other properties include Where’s Waldo?, George of the Jungle, Rocky and Bullwinkle, Olivia, Postman Pat, Noddy, VeggieTales and holiday staples Frosty the Snowman, Rudolph the Red-Nosed Reindeer and Santa Claus is Comin’ to Town.

”Classic Media brings a large and diverse collection of characters and branded assets that is extremely complementary to DreamWorks Animation’s franchise business, and we plan to leverage it across our motion picture, television, home entertainment, consumer products, digital, theme park and live entertainment channels,” said DreamWorks Animation CEO Jeffrey Katzenberg in a statement.

He said Classic founders and co-CEOs Eric Ellenbogen and John Engelman will be ”a welcome addition to the DreamWorks Animation family.”

Classic Media has approximately 80 employees and is headquartered in New York City, with offices in the U.K. and a division, Big Idea Entertainment, in Nashville, Tenn.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety

Loading