Docu hybrid to play New York, L.A., Austin

Austin-based distributor Drafthouse Films has picked up Sundance alum “The Ambassador” for a US release that includes digital and VOD as well as theatrical in Gotham, L.A. and Austin.

Dubbed “performative journalism” by filmmaker Mads Brugger, the docu hybrid follows Brugger (“Red Chapel”) posing as a corrupt diplomat in the Central African Republic. Along the way, pic exposes the illicit activities — including diamond smuggling, bribery and murder — of the wealthy men who profit off the war-torn chaos of the African nation.

Film has played fests including New Directors/New Films, Karlovy Vary and Sundance, where the movie attracted both acclaim and controversy. It’s also been released in countries including Denmark, Norway, and Poland.

“Ambassador” will hit digital and VOD Aug. 4 ahead of theatrical runs in New York (starting Aug. 29), L.A. and Austin (both Aug. 31).

Distribution deal was pacted by James Emanuel Shapiro of Drafthouse Films with Trustnordisk’s Susan Wendt repping the film’s producers at Zentropa, which financed the film.

“Ambassador” joins a Drafthouse slate that also includes “The FP.”

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