You will be redirected back to your article in seconds

Disney, WB agree to share Imax screens

'Avengers,' 'Dark Shadows' to split weekend showtimes at all digital Imax runs

It turns out Disney-Marvel’s “The Avengers” won’t have to vacate any Imax houses this weekend after all.

Disney and Warner Bros. agreed Monday to evenly split digital Imax showtimes this weekend between “Avengers” and “Dark Shadows,” leaving the Marvel pic in all 275 digital-only Imax screens from which it collected a record-setting $15.3 million last weekend. Originally, “Avengers” was slated to lose 200 of those Imax locations to “Dark Shadows,” as dictated by a pre-existing, three-year pact inked between Imax and Warners in April 2010.

Prior to Monday’s agreement, “Dark Shadows” had secured 225 Imax locations all to itself from varying U.S. markets — though many of the top-grossing venues fell within the 75 screens that “Avengers'” was slated to retain. By sharing screens and staggering showtimes, “Dark Shadows” now has runs in all 300 Imax houses, with approximately 25 print-only locations to itself (“Avengers,” a digital-only release, couldn’t play in those.)

And as a marquee event, “Avengers” simply drives more foot traffic to theaters, which could benefit “Dark Shadows.”

It’s a win-win … win situation for Disney, Warners and individual exhibitors, who kickstarted the screen-sharing talks after “Avengers” posted a staggering $207.4 million overall domestic bow.

The practice of sharing Imax screens hasn’t been widely adopted in the U.S., but for a while now overseas — particularly in Asia — studios and exhibitors have been sharing Imax showtimes for major tentpoles. It happened last summer with “Transformers: Dark of the Moon” and “Cars 2.”

More Film

  • George Clooney Matt Damon

    Matt Damon Says He Knew Harvey Weinstein Was a 'Womanizer,' Not a Predator

    It turns out Disney-Marvel’s “The Avengers” won’t have to vacate any Imax houses this weekend after all. Disney and Warner Bros. agreed Monday to evenly split digital Imax showtimes this weekend between “Avengers” and “Dark Shadows,” leaving the Marvel pic in all 275 digital-only Imax screens from which it collected a record-setting $15.3 million last […]

  • Econet Media CEO Joseph Hundah Helms

    Discop Africa Profile: Econet Media CEO Joseph Hundah Helms Fast-Growing Kwesé TV Empire

    It turns out Disney-Marvel’s “The Avengers” won’t have to vacate any Imax houses this weekend after all. Disney and Warner Bros. agreed Monday to evenly split digital Imax showtimes this weekend between “Avengers” and “Dark Shadows,” leaving the Marvel pic in all 275 digital-only Imax screens from which it collected a record-setting $15.3 million last […]

  • James Franco Issa Rae Kuamil Nanjiani

    Inaugural Indiewire Honors to Celebrate James Franco, Issa Rae, Kumail Nanjiani and More

    It turns out Disney-Marvel’s “The Avengers” won’t have to vacate any Imax houses this weekend after all. Disney and Warner Bros. agreed Monday to evenly split digital Imax showtimes this weekend between “Avengers” and “Dark Shadows,” leaving the Marvel pic in all 275 digital-only Imax screens from which it collected a record-setting $15.3 million last […]

  • Uber Sexual Harassment

    Uber Sexual Harassment Movie in the Works With Susan Fowler

    It turns out Disney-Marvel’s “The Avengers” won’t have to vacate any Imax houses this weekend after all. Disney and Warner Bros. agreed Monday to evenly split digital Imax showtimes this weekend between “Avengers” and “Dark Shadows,” leaving the Marvel pic in all 275 digital-only Imax screens from which it collected a record-setting $15.3 million last […]

  • No Merchandising. Editorial Use Only. No

    'Thor: Ragnarok' Creates Thunderous Buzz on Social Media Ahead of Debut

    It turns out Disney-Marvel’s “The Avengers” won’t have to vacate any Imax houses this weekend after all. Disney and Warner Bros. agreed Monday to evenly split digital Imax showtimes this weekend between “Avengers” and “Dark Shadows,” leaving the Marvel pic in all 275 digital-only Imax screens from which it collected a record-setting $15.3 million last […]

  • Sad daughter of unemployed Tennessee coal

    Harvey Weinstein Is a Monster of Hollywood's Own Making. What Are We Going to Do About It?

    It turns out Disney-Marvel’s “The Avengers” won’t have to vacate any Imax houses this weekend after all. Disney and Warner Bros. agreed Monday to evenly split digital Imax showtimes this weekend between “Avengers” and “Dark Shadows,” leaving the Marvel pic in all 275 digital-only Imax screens from which it collected a record-setting $15.3 million last […]

  • Julia Roberts, Lucas Hedges to Star

    Julia Roberts, Lucas Hedges to Star in Drama 'Ben Is Back'

    It turns out Disney-Marvel’s “The Avengers” won’t have to vacate any Imax houses this weekend after all. Disney and Warner Bros. agreed Monday to evenly split digital Imax showtimes this weekend between “Avengers” and “Dark Shadows,” leaving the Marvel pic in all 275 digital-only Imax screens from which it collected a record-setting $15.3 million last […]

More From Our Brands

Access exclusive content