Ex-U creative shepherded 'Lorax,' 'Despicable Me' campaigns

The Walt Disney Studios has tapped Jackson George to serve as senior VP, creative film services.

George was most recently senior VP of creative advertising at Universal Pictures, where he shepherded the campaigns for pics including “Despicable Me” and “Dr. Seuss’ The Lorax.”

The new job at Disney reunites him with former U exec Frank Chiocchi, to whom George reports. Chiocchi left Universal as exec VP of marketing to move to the Mouse House last year and oversee creative advertising.

George’s hire marks one of the first under Ricky Strauss, who took over as Disney’s head of worldwide marketing in January.

Before his stint at Universal, Jackson was exec VP of creative advertising at Overture Films, working on campaigns for “Law Abiding Citizen,” “The Crazies,” “The Men Who Stare at Goats” and “The Visitor.”

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