Thesp will play Gloria Steinem

Coming off strong reviews for her supporting turns in “Margin Call” and “Another Happy Day,” Demi Moore is set to cameo as feminist activist Gloria Steinem in “Lovelace,” which has also added Adam Brody and Eric Roberts to its ensemble cast.

Rob Epstein and Jeffrey Friedman are directing the indie drama, which stars Amanda Seyfried as Linda Boreman, who, as Linda Lovelace, became the world’s first erotic superstar due to the success of “Deep Throat.”

Peter Sarsgaard and Sharon Stone co-star alongside Juno Temple, Wes Bentley, Hank Azaria, Bobby Cannavale, Chris Noth, Robert Patrick, Romeo Brown and James Franco, who’s working out his schedule to accommodate a cameo as Playboy founder Hugh Hefner.

Steinem founded Ms. Magazine, which published the infamous article “The Real Linda Lovelace,” in which Steinem discussed Linda’s relationship with her abusive pornographer husband Chuck Traynor, who she blamed for creating the myth that Linda “loved to be sexually used and humiliated.” When Lovelace announced her first memoir “Ordeal,” she was joined at the press conference by Steinem and other supportive members of the feminist group Women Against Pornography. Steinem later wrote the introduction for Lovelace’s 1986 memoir, “Out of Bondage.”

Brody will play Linda’s “Deep Throat” co-star Harry Reems, while Roberts will play Nat Laurendi, the lie detector expert who administered a polygraph test to Linda at the request of her publisher.

“Lovelace” is a Millennium Films production that will be produced by Heidi Jo Markel for Eclectic Pictures, Laura Rister and Jason Weinberg for Untitled Entertainment and Jim Young for Animus Films. Exec producers include Boaz Davidson, Danny Dimbort, Mark Gill, W. Merritt Johnson, Avi Lerner, Trevor Short and John Thompson for Nu Image/Millennium Films. Production on the Andy Bellin-scripted pic is under way in Los Angeles, and the film is being made with the co-operation of Lovelace’s estate

In April, Moore signed a development deal with Lifetime Television to exec produce three new series, including “The Conversation,” an hour-long talk show hosted by Brit TV personality Amanda de Cadenet that will debut in the spring.

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