Warner Bros. pic bows wide today

Warner Bros. kick-started a so-so domestic run Thursday at midnight for Tim Burton’s Johnny Depp starrer ”Dark Shadows,” which collected an estimated $550,000 from approximately 1,600 late-night locations.

The PG-13-rated ”Dark Shadows” was projected as of yesterday afternoon to hit in the mid-$30 million range through Sunday, with a potential $40 million upside. Midnights would suggest a bow closer to the former.

For comparison, last summer’s ”Cowboys and Aliens” grossed $800,000 in midnights and wound up earning $36 million during its opening weekend. ”Super 8,” which debuted to $35 million last June, earned $500,000 from midnights.

Rarely do midnight grosses tell the whole story, however.

”Dark Shadows” is tracking best with women over-25, who typically are not first-responders. The film’s midnight start also does not account for word-of-mouth building throughout the weekend, though ”Shadows” has received mostly mixed reviews.

Overseas, ”Dark Shadows” got off to a strong start, particularly in France, where the pic ranked No. 1 on Wednesday with $770,000 — 19% ahead of the local opening-day gross for ”Sweeney Todd.”

”Dark Shadows” bows this weekend in a total 42 offshore markets; pic’s Stateside rollout includes 3,755 locations.

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