Classic ploy for coin

Rialto Pictures re-issues hit B.O. sweet spot

Rialto Pictures has made a business of re-releasing (sometimes cult) classics, from Fellini’s “Nights in Cabiria” to Arnold Schwarzenegger’s 1990 sci-fi hit “Total Recall,” released to coincide with Sony’s recent remake. And while grosses for Rialto’s re-launches rarely overwhelm, the sheer number of titles keeps the distrib busy.

Rialto has four films currently in play: The distrib kickstarted 2012 with Mike Nichols’ 45th anniversary re-release of “The Graduate,” which bowed April 11 and has cumed $41,613 domestically, screening recently in a single location, the Angelika theater in Dallas.

The 75th anni edition of Jean Renoir’s “Grand Illusion” followed a month later, grossing an impressive $140,311 so far. Now playing at the Harvard Film Archive in Cambridge, Mass., the re-release marks the second theatrical engagement for “Illusion” via Rialto. The pic first grossed $342,979 after an impressive 28-week run that spanned parts of 1999 and 2000.

The distrib launched two more pics Aug. 10 in New York: Claude Sautet’s 1971 “Max and the Junkmen” (Max et les Ferrailleurs) at the Elinor Bunin Munroe plex, and “Total Recall,” at Film Forum.

“Max,” which scored $11,264 Aug. 10-12, nearly doubled “Recall’s” weekend gross, totaling $5,788. That’s likely due to the Bunin’s mostly adult turnout — the overwhelming supporters of such foreign-lingo re-launches as “Max.” “Recall,” meanwhile, marks Rialto’s only re-release whose original theatrical run fell during the past three decades.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety