Exec named chief strategy office of entertainment

Cinedigm Digital Cinema has tapped Bob Fiorella as exec VP and chief strategy office of entertainment.Fiorella will report to Cinedigm chairman and CEO Chris McGurk and chief operating officer Adam Mizel.

Prior to this appointment, Fiorella oversaw the operations, strategy and theatrical acquisitions at Cinedigm. He led the due diligence and deal analysis on the acquisition of New Video Group.

“Having worked with Bob for over 20 years, beginning at Disney and continuing through Universal, I know him to be a valued advisor who brings that rare blend of business development prowess, financial sophistication and solid-gold instincts that will help lead Cinedigm to further success,” said McGurk.

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