Takes North America for Croce docu on ultimate fighting

Cinedigm Entertainment Group has acquired North American distribution rights to Pablo Croce’s directorial debut “Like Water,” a documentary that explores the life of UFC champion Anderson Silva.

Deal was negotiated by Christine D’Souza and Kevin Iwashina of Preferred Content on behalf of producer Jared Freedman of Flow With the Go Films.

Leveraging its unique position as a digital exhibitor of indie film and alternative content, Cinedigm will release “Like Water” theatrically in early summer. Lionsgate will handle domestic ancillary distribution. Cinemavault is handling all international rights outside North America.

Documentary focuses on Silva’s life leading up to his UFC 117 win over Chael Sonnen. Silva is the longest-reigning UFC Middleweight Champion and one of the greatest mixed martial arts fighters of all time.

Pic premiered at the 2011 Tribeca Film Festival, where it won the new documentary director nod.

“It was clear that Cinedigm’s platform and distribution strategy was the best way to showcase the film for audiences,” said Kevin Iwashina, managing partner of Preferred Content. “I am excited that there is not only a new, active buyer in the marketplace, but one that understands the changing ways in which consumers digest their content.”

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