Cinedigm enlists marketing execs

Jeff Reichert set as VP of theatrical marketing, Stephanie Bruder as VP of marketing

Cinedigm Entertainment Group has tapped former Magnolia exec Jeff Reichert as VP of theatrical marketing, and former New Video exec Stephanie Bruder as VP of marketing.

Company announced the exec changes Wednesday. Cinedigm said the staffing changes mark the last top-level exec appointments for the distrib, which have included tapping Vincent Scordino as VP of acquisitions and Bob Fiorella as exec VP and chief strategy officer of entertainment.

CEG plans to acquire and release 24 titles next year as part of its theatrical and digital release strategy, which includes unspooling pics on mobile and Internet-connected devices.

At Magnolia, Reichert spearheaded publicity and marketing initiaves for theatrical releases including “Man on Wire,” “Jesus Camp” and “No End in Sight.” Known for pioneering new digital release strategies, Magnolia also launched day-and-date genre label Magnet under Reichert’s supervision. Exec oversaw Magnet’s inaugural slate of titles including “The Host” and “Let the Right One In.”

Prior to Magnolia, Reichert served in various marketing and sales roles at IFC Films and wrote and directed the docu “Gerrymandering.”

Bruder previously served as New Video’s senior director of marketing. In that position, she oversaw the company’s distribution business and corporate initiatives. She also served in various roles at Koch Lorber Films and managed campaigns for Universal and Focus Features.

Cinedigm execs said they plan to actively look for titles at this year’s Toronto Film Fest.

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